Great post Rich Fink, and SO TRUE!!! People are cheap. Real cheap. Once when I published a book and slashed the price to $5 for a few days, a friend grabbed a book and shouted as she walked out the door, “I’m not paying because I just want to borrow it for a night.” She never returned the book, nor did she pay me a cent. Most of the time friends and family will pass the book along from one to another so that only one of them has to purchase it. I used to work in a nonprofit thrift store and a woman got into an argument with me over whether glasses were 50 cents or 25 cents apiece. Go figure!